Fashion Consulting provides expert fashion advice to help people develop and maintain a positive image. Fashion consultants give fashion advice and recommendations to individuals or companies. They use their fashion knowledge to assist people in things that are related to fashion. They do not follow fashion trends but dictate it to help their clients dress to impress. People who are constantly in the public view hire fashion consultants. This includes politicians, movie stars, singers, fashion models and sports stars. Ordinary people who are vying for work promotion also benefit from fashion consulting. Fashion consulting educates clients to choose the right wardrobe for themselves. The guidance of a competent fashion consultant enables the clients to choose clothing that best suit them to portray their chosen image.
Fashion consultants advise clients on clothing, accessories, shoes, hairstyles and makeup to improve their outer personality. Fashion consultants understand their clients’ needs, wants and personal styles. They help clients to decide the styles that are flattering to them and communicate the right message. They also help their clients choose clothing that complement their skin tone and body shape. They choose clothing and accessories that accentuates their clients’ positive features. Fashion consultants usually join their clients on shopping to point out the styles of clothing and accessories that will work for them. Most clients will learn to choose flattering clothes that portray the image the want with the guidance of competent fashion consultants. Ultimately they will develop the ability to choose the best garments on their own.
Fashion consulting may also apply to business such as a boutique, department store and industry brands. Fashion consultants work to help customers pick out fashion items that are flattering and fashionable. They can also advise on marketing, social media, billing and financial management. Fashion consultants may also be self-employed. They can provide fashion services such as assisting with professional image, helping clients develop a personal style, determining clothing styles and colours and picking out clothing. They can also work for public figures by preparing them for public appearances, award shows and picking out everyday outfits.
The key skills needed to succeed in fashion consulting include:
• Analysing body types and facial features
• Understanding of fashion trends
• Knowledge of fashion designers and brands
• Evaluating wardrobe
• Basic computer knowledge
• Social media
• Costumer service
• Sales and marketing
• Organisational skill
Fashion consultants job include:
• Providing fashion advice
• Selecting wardrobe
• Following fashion trends
• Increasing sales
• Generating leads
There is no set of standard or requirements to have a career in the fashion consulting industry, but an in-depth understanding of the fashion industry and fashion merchandising is a must. Knowledge in fashion design, accessory design and hair and make-up can help consultants have career advancement. Aspiring fashion consultants are encouraged to earn a fashion degree or fashion merchandising. These degrees can help hopeful consultants to understand which clothing types are best for different kind of people. Certificate program from fashion consulting firms can help hopefuls to learn from experienced professionals in the fashion industry.Beginning fashion consultants can greatly benefit from apprenticeship or entry-level positions at boutiques, department stores, fashion magazines and public relations agencies. Working for designers can also help aspiring fashion consultants to gain experience.
Mike Brown – CEO, Brown Clothing Company