The beauty industry’s latest trend is a desire for natural, organic cosmetics and cosmetics. The popularity of natural and organic beauty products, especially in the US and European countries, has also contributed to growth in the beauty market. The market has witnessed significant demand for natural and halal-friendly cosmetics and beauty products.
The movement toward organic and sustainable beauty products is most robust in the skin care segment, followed by haircare. In addition, there is a move toward achieving holistic wellness using organic and natural products.
Consumers in Australia are inclined to use cosmetic products made using natural ingredients. About 41% of shoppers opt for products made from natural, clean ingredients and beauty gift packs that are cruelty-free and eco-friendly in their packaging.
While significant players remain major cosmetic brands and MNCs, an explosion has occurred among mid-size to smaller brands promoting vegan, natural, organic, and cruelty-free products. Increasingly, clean beauty brands are the upstarts who opt for the Direct-to-Consumer (D2C) marketing approach. Thus, they are threats to established brands because of their agility and ability to reach critical consumers.
Many established brands have either taken a risk in going D2C or launched new offerings in the space to avoid this growing trend. However, this super trend is just getting started, with consumers shifting their focus towards naturals in all product segments, forcing mainstream beauty players to rearrange their product portfolios, invest in organic research and development, and acquire organic brands when they arise. The main driver of this explosion is consumers shifting away from conventional cosmetics toward natural, organic, sustainable cosmetic gift sets for their loved ones.
The brand is a clean, result-driven, Indian-made, organic, in-house-developed range of pure, customized skincare, cosmetics, and hair care products made with certified organic, wild-harvested ingredients collected across India. The cosmetics brand is committed to ethical standards when manufacturing makeup and fragrances, developing innovative refillable face packs, and using eco-friendly packaging which can be repurposed and refilled with products. In addition, functions of Beauty produces customized haircare products using ingredients recommended by machine learning algorithms.
Sustainable, green Beauty might be the weirdest new kid in school, but sustainability is here to stay thanks to brands revolutionizing plastic-free, zero-waste Beauty. Check out the best zero-waste beauty brands and products, giving sustainable Beauty a new, sexy twist.
Combine the growing demand for a product not geared towards sex with a need for an organic, paraben-free ingredients list, and you get a few great companies giving big-name beauty brands a run for their money. Some brands revolutionizing gender-neutral Beauty are Salt and Stone, Lesse, Everyday Oil, Dedcool, Adveket, and Fluide, to name a few.
The beauty industry is avoiding gender stereotypes increasingly, meaning that more brands are working on expanding their product and services to men – from nail care to at-home grooming. There is also growing interest in male grooming products and a growing range of beauty devices and tech solutions geared towards both men and women.
With the rise of AI, intelligent technologies, and machine learning, more companies are adopting the idea of personalizing products and offering their consumers a knowledge-based routine to beautify themselves. In addition, more beauty brands are embracing data gathering, analytics, deep learning, and machine learning to develop new products or reinvent their existing ones. Many of these products combine advanced science with the botanical magic of the British countryside, capitalizing on the raw power of plant-based ingredients and oils.
Oleum Vera(r) takes its cues from the abundance of nature to make products that give consumers the ability to take back control over their beauty routines, using fresh ingredients from their pantry and fridge, natural clays, and organic butter and oils. Oleum Vera (r) is anti-GMO, pro-customizability, pro-organic, and pro-sustainability, and its mission goes beyond just providing a fresh approach to Beauty.